3 Programs
With Outrageous Results
2 Coaching Choices
For Real Estate Agents &Â Recruiters
1 Legacy
The Amazing Floyd Wickman
Relationship-based sales training and coaching that helps real estate agents and managers create consistent production, stronger client relationships, and more control over their business.
Who Is Teaching You How To Sell Real Estate?
So often, training in real estate is about forms and rules and technology. While all that is important, most agents are missing solid, time-tested strategies for actually DOING the business.
It’s too easy to get into real estate and it’s too easy to get out
 And while you’re in, you get frustrated because you don’t know what to say or when and how to say it. We believe selling real estate is a learned skill - and our results are legendary!
The average licensee does 2.2 transactions each year, our students average 32.
We’ve worked with top brokerages throughout North America: Coldwell Banker, Berkshire Hathaway Home Services, RE/MAX, Century 21, Howard Hanna, William Raveis, Realty Executives & dozens more.
Trusted since 1980 with over 275,000 agents trained
Does the name FLOYD WICKMAN ring a bell?
Floyd Wickman is the most trusted name in the industry. Since 1980, we have trained over 275,000 students. Â
If it’s time for you to reach the next level, we’ll get you there.
We know how to help you create a balanced life with less stress. We know how to help you generate more income and more security. You’ll deepen client and community relationships, generate more referrals without buying them, and take control on both Seller and Buyer appointments. Â
It all starts with getting “Wickmanized.”
Build a Real Estate Business That Works in Any Market
We have the BEST dialogues and techniques in the industry — and love, love, love our students and clients. We charge a fair price to reach those who need help the most. And we operate with passion on all levels.
People that care
We know our students by name. We answer the phone. And we have for 40 years.
Tools that work
Every dialogue and technique we teach has been tested on real appointments, by real agents, in real markets.
Built on relationships, passion and purpose
We believe a better-trained agent makes for a better industry, and we have built our entire business on that idea.
It All Starts Here
-
Learn our lingo
-
Join coaching
-
Take a Floyd Wickman Program
-
Connect live, face-to-face with other Wickies
-
Live and work by our Core Values
Three Programs for Agents.
One Goal: That you hit your goal.
Floyd Wickman Program
Dialogues you'll use the rest of your career.
The result? 1 listing or sale per week.
Seven live sessions in a classroom with like-minded agents and a trainer that keeps your attention. Accountability, techniques and fun, giving you the selling skills you need to be your best without memorizing scripts that sound like someone else.
For agents at any stage who need to increase production
7 sessions - in person from 9am to 3pm
sweathogs.com
Small group setting.
Learn from home.
Live online learning that isn't boring. You'll generate leads without paying for them, taking your business to the next level. Filled with skill-building: being in control of appointments, mastering no-pressure pricing and handling hesitations with confidence.
For agents who need to generate more listings
10 Sessions - 90 minutes each on Zoom
Coaching for Agents
Accountability and responsibility.
Plus the brilliance of the MasterMind.
Our unique coaching program combines tracking your numbers and ratios with the power of a common goal. Your Wickman coach, with a small group of agents, help you solve problems faster and share what they are learning.
For agents who need to prospect consistently and would benefit from confidential advice
One hour, weekly - 6 month commitment
What Our Clients Say
FREE TRAINING FOR AGENTSFor Agents
For over 40 years, we've been training and coaching agents so they can hit their goals and live a balanced life. Every program we create has its foundation in selling skills, dialogues that work, and accountability.Â
COMING SOON!For Brokers/Managers
Recruiting and training agents can be frustrating and even heartbreaking. If it's time to recruit new or experienced agents on a higher level and build a successful company with loyal agents, you need our proven Wickman strategies.
















