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Be the Leader Your Company Can't Live Without
R Squared for Recruiters is a weekly, coach-led mastermind designed for leaders who want consistent recruiting results.

Coaching for Recruiting
Does this sound familiar?
- You wish you could spend less time putting out fires
- You're feeling less satisfaction in your current role
- You are looking for a RESULTS-driven option with a proven track record of success (no wasting time here!)
- You're thinking there has to be a better way than "on-the-job" training
- You seek a clear path for how to handle non-producers or agents that need to transition out of working for you
- You want to motivate and inspire your team but aren't sure how to really connect with them

"An invaluable asset to our organization"
Coach Cathy has been an invaluable asset to our organization. Her expertise in recruiting has increased our confidence and our results. Cathy's personalized coaching style and wealth of industry knowledge make her an indispensable partner in our ability to grow our offices. I highly recommend her services to any real estate manager looking to elevate their recruiting game!
– TIM W.
Imagine how different your business (and life!) could look

BILL G.
"I just want to say Cathy has been a blessing, I have known and followed her career from an agent to a manager when she started coaching I signed up right away. She helped me build my confidence and I truly feel she been exactly what I needed. Can't say enough."

COREY G.
"Working with Coach Cathy has been absolutely transformative. Cathy's support and expertise have empowered me to grow professionally and personally, instilling confidence every step of the way. Her dedication to my success has been invaluable, and I'm grateful for the positive impact she's had on my journey."

TIFFANY H.
"Coach Cathy is simply phenomenal! Her tailored strategies and unwavering support have transformed my productivity levels and confidence in recruiting in so many ways. With her guidance, I've unlocked my full potential and achieved goals I never thought possible. If you're serious about maximizing your potential and reaching new heights, Coach Cathy is the one to turn to!"
Recruit the RIGHT People
What would it feel like to...
- Be in control in every interview and have a clear process outlined for each step
- Obtain firm commitments from each candidate
- Be able to identify and ethically attract experienced agents
- Generate more candidate inquiries than ever before!
RECRUITMENT IS A BIT PART OF YOUR JOB!
This program will train and coach you through the best practices for how to double or even TRIPLE your current recruitment rate.
(We're just scratching the surface here!)
Our clients hired an average of 1.05 agents per person per week in the first half of 2025.
And that's more than DOUBLE what they produced in 2024.
This program is designed for people who recruit including (but not limited to): Broker/Owners, General Managers, Sales Managers, Office Managers, Branch Managers, Lead Agents of a Team, Title Reps
Coach Cathy Shepherd
Cathy Shepherd is a highly experienced broker and instructor. Her leadership skills have shone through time after time, most notably in 2021 when she recruited 70 agents in one year.
Her aptitude for attracting top talent and her commitment to fostering a thriving team environment make her uniquely qualified to lead this coaching program for recruiters.
Cathy has been an active participant and member of the Floyd Wickman Family for over 25 years. Part of Cathy's philosophies include: a holistic growth mindset, innovation, modern leadership, empowerment, and impact.

Choose the plan that works best for you:

FLEXIBLE PAYMENTS
PAYMENT PLAN
✓ Instant Access to the Full Program
✓ Membership July through December
✓ Bonus materials
✓ Access to our members-only Facebook group

PAY IN FULL
ONE PAYMENT
✓ Instant Access to the Full Program
✓ Membership July through December
✓ Bonus materials
✓ Access to our members-only Facebook group

ON THE FENCE ABOUT JOINING?
Book a free discovery call first
No-strings-attached. Chat with Coach Cathy and discuss your goals to see if there's a mutual fit.
THIS IS FOR YOU IF YOU:
Are tired of buying leads that don't convert
Are feeling overwhelmed or burned out
Want to scale but aren't sure how
Believe in Floyd Wickman's #GetByGiving Philosophy
this might not be for you if you:
Aren't willing to do the work
Don't like sharing ideas or receiving constructive feedback
You can't commit to one hour each week
Have a question?
Don't see your question below? Send us an email at [email protected] and we'll get back to you!
What is the length of each call?
60 minutes each week on Thursday or Friday, on the phone or on Zoom.
What happens after I enroll?
You will receive immediate access to the HUB, the online resource center for coaching members.
Who are my teammates?
Your R Squared teammates will be 6-7 other recruiters in various fields: real estate, title, etc. from the US and Canada plus your Wickman-trained Coach who will know your name and keep you focused on your goals. Most participants refer to their teammates as their "Board of Directors" or "Mastermind Group"
What is the format of each call?
The 60-minute call is organized into two parts. The first part is all about accountability. Each member reports their activity and results for the week and measures progress toward their goals. This informs their activity plan for the coming week. Your coach will provide a tracking sheet for you to use. The second part of the call is shared by everyone, one at a time. Each of you will bring either a Parade of Techniques to share or an Ask the Experts question.